From Vision to Vanguard in Reptile Care
Twenty-five years ago, the world of reptile keeping was a very different place. Enclosures were basic, lighting was often borrowed from other pet categories, and scientific understanding of reptile and amphibian needs in captivity was still developing. But in 1999, Exo Terra arrived on the scene with a clear purpose: to transform herpetoculture through innovation, research, and education.

That purpose still drives the brand today.

Exo Terra has become one of the most recognised and respected names in reptile care worldwide. And here in Australia, it has a particularly special story. Pet Pacific has proudly been Hagen’s exclusive distributor since the very beginning, helping guide Exo Terra from a bold newcomer to the most trusted reptile brand on Australian shelves. Frank and the team have witnessed every milestone and have played a key role in its success.

Science-Driven Design, Inspired by Nature
What sets Exo Terra apart is its commitment to understanding reptiles and amphibians in the context of their natural environment. This is not a company that simply manufactures products. It studies animals in the wild, identifies gaps in their captive care, and designs practical solutions based on how these creatures truly live and behave.

The original Natural Terrarium is a perfect example. Introduced in the early 2000s, it featured front-opening glass doors, integrated ventilation, and a waterproof base — a design that immediately became the gold standard for reptile enclosures.

Since then, the innovations have kept coming. Whether it’s full-spectrum lighting that mimics the sun, ceramic heaters that offer safe 24-hour warmth, or programmable misting systems that recreate tropical conditions, Exo Terra continues to set the benchmark for habitat technology.

Field Research That Fuels Real Progress
One of the brand’s greatest strengths is its dedication to research. Exo Terra’s team of biologists and herpetologists has conducted over 15 field expeditions across the globe, exploring habitats in Madagascar, Vietnam, the Solomon Islands, and beyond. These journeys document how reptiles and amphibians behave in their natural environments and help uncover how their needs can be better met in captivity.
The data collected doesn't just inform product development. It also contributes to global conservation efforts and helps raise awareness for lesser-known or endangered species. This research-first approach is what allows Exo Terra to stay relevant, scientifically grounded, and genuinely helpful to animals and keepers alike.

Built by Experts, Backed by Community
Every item in the Exo Terra range is developed through collaboration. Scientists, hobbyists, educators, breeders, and pet retailers all contribute insights. The result is a product lineup that’s both deeply informed and easy to use.

Beyond the products themselves, Exo Terra is committed to sharing knowledge. Their website, social media channels, and care guides are packed with educational resources, habitat inspiration, and expert tips. From first-time keepers to professional breeders, the brand has built a global community that supports and inspires one another.

To mark this major milestone, we’re highlighting 25 standout product groups that have helped shape modern reptile care. Each of these innovations supports health, replicates nature, and makes reptile retail more rewarding.

Terrariums

Natural Terrarium
The original front-opening enclosure with dual ventilation and a waterproof base. Still the benchmark for reptile and amphibian housing.
Vista Panoramic Terrariums
Curved glass design offers 180-degree visibility, plus built-in features that blend function and display aesthetics.
Pro Terrarium Series
Designed by herpetologists, this advanced model features improved airflow, secure locking, and flexible cable management

Habitat Essentials

Heat Mats
Energy-efficient substrate heating that simulates natural ground warmth. Perfect for maintaining thermal gradients.
Ceramic Heat Emitters
Provides 24-hour infrared heat without light. Ideal for nocturnal species or rooms with low ambient temperatures.
Basking Spot Bulbs
High-intensity lamps for focused heating. Supports thermoregulation and encourages natural behaviour.
Swamp Glo Bulbs
Moisture-resistant bulbs designed specifically for high-humidity environments.
UVB Compact Bulbs
Trusted 5.0 and 10.0 output options to support tropical or desert species' vitamin D3 synthesis.
T5 UVB Tubes
High-output linear lighting for large enclosures. Delivers consistent UVB coverage and energy efficiency.
Natural Light Bulbs
Balanced spectrum daylight bulb that enhances colours and supports visual enrichment.
Compact Top Canopies
Customisable hood system compatible with Exo Terra lighting. Sleek, modular, and easy to install.

Monitoring & Climate Control

Analog Thermometer
Reliable and battery-free, this easy-to-read dial helps monitor temperature zones inside the enclosure.
Analog Hygrometer
Measures humidity levels with precision. An essential tool for desert and tropical species alike.
Water Dishes
Stable and natural-looking dishes in a range of sizes. Designed to prevent tipping and blend with enclosure décor.
Monsoon Misting System
Programmable misting system that automates humidity cycles. Ideal for tropical and bioactive setups.
Turtle Clean Conditioner
Removes chlorine and neutralises harmful chemicals in tap water, promoting healthy hydration for aquatic turtles.

Nutrition & Decor

Calcium + D3 Powder
Phosphorus-free supplement to prevent metabolic bone disease. Dusts easily onto live food or vegetables.
Bearded Dragon Food
Soft pellets tailored to juvenile and adult nutritional needs. A clean, complete diet for Australia’s favourite lizard.
Turtle Floating Pellets
Nutrient-rich formula designed for clean feeding and healthy shell growth.
Canned Treats
Includes mealworms, shrimp, snails, and silkworms — ideal for variety and enrichment.
Rock Outcrops
The multiple entrance holes turn the Rock Outcrops into a secure hiding space, preventing stress. They also provide a basking area closer to spot lamps and UV bulbs.
Moss Balls
Enrichment product for aquatic habitats. Promotes natural grazing behaviour and helps improve water quality.
Forest Plants and Jungle Vines
Realistic décor that encourages climbing and hiding. Adds natural beauty to any terrarium.
Hiding Caves
Essential shelters that reduce stress and mimic natural retreats. Available in a range of sizes.
Cricket Pen Feeding System
All-in-one solution for storing and dispensing live feeders. Keeps insects contained, clean, and easy to access.

Looking Ahead

Exo Terra's journey has always been rooted in progress, not perfection. With new species being studied, new habitats explored, and new tools emerging each year, the brand continues to push the boundaries of what reptile care can look like.

Here in Australia, we will continue to support that evolution, offering customers access to world-class products that make a real difference. Whether you're building your reptile terrarium from the ground up or looking to expand into new species and systems, Exo Terra offers the depth, support and credibility to help your business grow.

Here's to the next 25 years - and the creatures that inspire them.